Professionals in Automotive Service Since 1940

Get Involved! Join the 2025 ASCCA Board of Directors The ASCCA is pleased to call for nominations for seats open on the 2024 Board of Directors. Participation on the ASCCA Board of Directors is a unique opportunity for automotive repair professionals to help guide the state's largest organization of independent auto shop owners in shaping the future of the industry and building a stronger industry. Board participation is a chance to grow personally and professionally, and to develop skills, experience and connections with a team of other passionate and motivated professionals. Download the nomination application HERE!

ATLANTA, GA. (DECEMBER 19th, 2022): The Automotive Service Councils of California (ASCCA) announced a continuation of their corporate partnership agreement with top auto repair digital marketing firm Leads Near Me. "ASCCA is excited to continue its relationship with Ryan Burton and Leads Near Me. Ryan and his team bring extensive experience and vast knowledge on using SEO and other digital tools to bring customers to ASCCA shops,” said Carolyn Coquillette, 2022 ASCCA President, Owner of Luscious Garage (San Francisco) and Founder/CEO of Shop Ware.  This move will offer expanded benefits for both sides, especially for ASCCA members looking for better online visibility using Leads Near Me’s unique Car Count Boost methodology. Car Count Boost directly drives leads from targeted customers — who search Google specifically for automotive services — by Leads Near Me’s proprietary lead capture technology, conversion tracking, and performance optimizatio ... read more

SACRAMENTO, Calif. – The Automotive Service Councils of California is proud to announce a new corporate partnership with Broadly. Broadly helps local businesses build a strong, lasting online presence and a reputation that helps them stand out in their area. Broadly helps local businesses attract leads, connect with customers, and automatically request reviews. “ASCCA members now have another tool available to them with the return of Broadly as a Corporate Partner.  Zack Romero and the Broadly team provide streamlined text and email communication as well as other methods to assist customers in finding our members”, says Carolyn Coquillette, 2022 ASCCA President, owner of Luscious Garage (San Francisco) and Founder/CEO of Shop Ware. With Broadly, you can provide a 5-star customer experience with a responsive website, automated web chat, streamlined text and email communication, and flexible mobile payment options. Broadly makes it easy for customers to find you ... read more

From ASCCA Government Affairs Committee Chair, Dave Kusa: Thanks to Jack Molodanof for compiling the new laws for 2023.  Please see the link for the full list.  Here are a few that have special interest to our members. Minimum Wage Increase. Reminder that effective January 1, 2023, the minimum wage will increase to $15.50 per hour for all employers regardless of size, based on a cost-of-living provision in the state minimum wage law. (SB 3 of 2017). Please note that local minimum wage ordinances may be higher. Catalytic Converter Record Keeping Requirements. This new law requires Core Recyclers that buy catalytic converters from auto repair dealers to maintain a written record that includes physical business address & phone number, business license number or tax I.D. (AB 1740) Prohibited Purchases of Catalytic Co ... read more